Are you looking for the best SEO Companies to help your business grow in 2021? With the pandemic affecting the global economy and changing how people and businesses sell, buy, and trade online, the following digital marketing trends rank the highest among business owners in 2021. Read on to learn more about incredible digital marketing trends that should never get ignored this year!
Interactive Content
2021 is all about instant access and interactive content. Gone are the days when simple text-based content instigated users to get information and actively engage with what they see on their screens. In contrast to the generic text-based content, interactive content is dynamic and offers the users an immersive experience in the true context.
A few examples of an interactive and immersive content experience would be integrating 360-degree videos, polls, quizzes, and website-embedded calculators. 2021 is all about inclusivity and interactive content that will make your brand stand out from its competitors and make your target audience get more involved and active in the purchasing process.
Social Media Posts
Everyone is a follower of the “My Story” social media trend, which first appeared on Snapchat, then it was integrated by Instagram, Facebook, and finally by YouTube. That said, story formats are seemingly trending on number one, making them an integral part of digital marketing strategies in 2021.
Typically, the stories on the different social media platforms disappear after a specific period, making it more effective for digital marketers to touch on the FOMO of their target audience. The use of “My Story” on different social media platforms carries several advantages, such as boosting brand visibility and the innate opportunity to reach a wider and younger audience.
Social media posts are also cost-effective while being the ideal platform to constantly connect with your clientele and target audience. If you want to make effective use of social media posts to boost brand awareness, we recommend using polls on your company’s Instagram stories.
Add links and location tags while posting your stories. You should also go live from time to time and interact with your target audience, so they know the real people and the face behind your brand.
Shoppable Posts
With ecommerce on the constant rise, social commerce and shoppable social media posts are gaining popularity. Brands are using social media to promote social commerce while allowing social media users to complete their purchase of products within the social media platform.
Digital marketers integrate shoppable posts on social media to decrease the potential risks of users abandoning their purchases. They have to log into the company’s website or sign in to another app and store. That said, social media is integral to the latest digital marketing strategies, and visual platforms, such as Facebook and Instagram, are nothing less than gold for brands and companies.
Social commerce and shoppable posts make a brand stand out from its competitors as its target audience is more likely to make purchases from the ads that they see in their social media feeds.
