Did you recently put up a business? Are you looking to increase your reach and influence despite having a small budget? Then you need to incorporate online social marketing into your strategies.
In simple terms, online social marketing or social media marketing is a strategy that uses social media platforms to connect with your target audience. Interestingly, the majority of Americans use social media, especially with the pandemic. YouTube and Facebook lead the way among the widely used platforms of American adults.
With the potential to increase your reach via the internet, it is a must to establish a social media strategy for your business. However, you must first understand how social media marketing can grow your business.
Continue reading below as we break down the benefits of online social marketing.
Social Marketing Boosts Brand Recognition
One of the biggest benefits of incorporating online social marketing is brand recognition. This is crucial, as consumers look to buy products from brands they recognize.
Through social media marketing, you can bring your brand to the forefront to a lot of people faster. You can do so at a rate that is superior to what traditional media can offer. By creating social media profiles for your business, you are giving your company a platform to showcase your branding.
For example, your business profile picture can showcase your company’s logo. From there, all your social media posts will carry that logo for everyone to see.
Also, social media marketing gives you a chance to tell the story behind your brand. In turn, users will want to learn more about what your brand stands for. It will then boost your brand recognition.
The great thing about social media is that anyone can use it. Even freelancers can benefit by using social media to gain clients.
Improves Your SEO Rankings
Social media marketing can also help improve your search engine optimization (SEO) rankings. Though social media doesn’t directly affect your SEO rankings, it can boost your online presence in the long run.
As your brand becomes more visible on Facebook or Instagram, people will get to read your content. They will also share links that direct users back to your website.
As a result, you are sending a message to search engines about your brand’s credibility, and validity. Through this, the chances of climbing up the SEO rankings become bigger.
A Cost-Effective Solution
Since you’re working on a budget, social marketing is a cost-effective alternative. It is a cheaper option to bring your brand closer to your audience.
For starters, creating a social media profile for your business will cost you nothing. You don’t need to pay thousands of dollars to get your brand on Facebook or Instagram.
In case you decide to use paid promotions, you also won’t cost you an arm and a leg. Compared to billboards and TV ads, social media paid promotions are relatively cheaper. Hence, you will get more bang for the buck on your social media spending.
Additionally, since you can save more money, you can direct your savings to boost your other marketing and advertising initiatives.
Creates More Customer Engagement
With more than half of the world’s total population already on social media, failing to use the latter to engage with your target audience would be a disaster. Through online social marketing, you can create better engagements with your customers.
As more people follow your brand on social media, the more they will talk about your company. Your audience will look to comment on your posts and tag you on Twitter or Instagram. Others may even connect with you directly via direct messages.
All of these instances open up opportunities to connect with your customers on a deeper level. As you respond to their comments, you are sending the message that you are listening to your audience. They will build a stronger connection with your brand, as you gain their trust and loyalty.
As you build stronger connections, it will be easier for you to introduce new products in the future.
Provides More Satisfaction for Customers
In line with creating more customer engagement, social media marketing can also generate better customer satisfaction. By opening your social media for feedback, you can address the concerns faster. If your customers have negative feedback about a product, you can resolve the issue and improve on it.
Also, by addressing their questions on your social media posts, you are providing a more personalized level of service. In turn, your customers become happier knowing that your company listens to them. By the end of the day, you will earn their trust and win more loyal customers.
Generates More Inbound Traffic
One of the keys to expanding your audience reach is to build your inbound traffic. If you keep on depending on your website to reach new customers, it will take you a long time to grow your business. This is because only the same people who already know the keywords to use in their searches will go to your website.
These are also the usual customers who keep coming back to enjoy more of your products and services. Though building a loyal customer base is good, it is not enough. Through social marketing, you can increase your inbound traffic faster.
As more people get to learn about your brand, more consumers will read your social media content. In turn, they will look to click the links to your website, which you embedded in your postings.
As a result, you will generate more inbound traffic for your site. More traffic also means new leads for conversion.
Take Your Brand to the Next Level
Through top-notch online social marketing, you can boost your online presence faster. You can also leverage its power to reach more people faster. Moreover, you can create more engagements and improve your customer service.
However, social media marketing is only one of the many tools that can help take your brand to the next level. Check out our other blog posts on digital marketing. Learn about other strategies that you can incorporate in your marketing initiatives.