Authorised Software Distributors: The Best Choice for Your Business

The Economist Intelligence Unit (EIU) revealed that the IT industry in Australia is one of the most competitive in the world. The country ranks 5th in the world and 3rd in Asia-Pacific when it comes to overall competitiveness in the IT sector. That being said, availing IT services from an authorised distributor is one of the best things that can happen to your company. Whether your business is in Sydney, Canberra, Melbourne, or anywhere in Australia, you need an authorised distributor.  

Many businesses in Australia choose authorised distributors for their business because of some very important reasons. Considering the quality of hardware in demand for successfully running a business, HP distributors in Australia is one of the best choices for your company. You get a lot of benefits from opting for them, and those will be discussed in the article. But before that, it is important for you to understand how their distribution channel works. Just like in every country, Australia has a well-organised distribution channel of IT software and hardware.

The Service Distribution Channel

The producer/manufacture of the product/service is where it begins and flows through the channel. The different channels are:

  1. Producer> Catalogues, Telephones and Internet> Consumer Segment 1.

The products reach the end customer through those mediums. 

  1. Producer> Retailers> Customer Segment 2

The products reach the end-user through the retailers, and the customers get the same benefits as everybody.

  1. Producer> Distributors> Dealers> Business Segment 1

The businesses can obtain the software and products from the dealers who get it from the distributors. The companies, in some cases, can buy the services directly from the distributors as well, and the benefits of the after-sales services will be the same.

  1. Producer> Sales Force> Business Segment 2

Like they sell to individual customers, the producer sells the software and products directly to the companies. The sales team of the brand will do all the communication.

Benefits of Availing the Service of Authorised IT Distributors and Resellers

  1. The reputation of having a licensed software: Your company could benefit from having a licensed software as people trust companies that utilise original and non-pirate software.
  2. Allround solutions: The service from an authorised distributor/reseller covers all the problems you may face in IT software/hardware usage like web, database, printing etc. Any problem that arises with the software will be solved by certified people assigned by the brand/distributor itself. The people in this channel work in tandem to get to the core of the problem and solve it.
  3. Usage Rights/legitimate software: As said earlier, you will be using genuine certified software/hardware directly obtained from the brand through a distributor/reseller.
  4. Price benefit: Buying from a licensed distributor can have one more perk. That is the price benefit on the purchase of software. The distributor can give you reasonable competitive pricing for the products.
  5. Value-added services: Of course, being a user of authorised service can help you get the after-sales service and technical support for an extended period of time. Free installation, repairs and other support services are available from authorised HP distributors in Australia. There aren’t many regular distributors in Australia who provide after-sales services as these licensed people do.
  6. Data safety: Being a user of original software and devices helps you remain secure from online data theft and hacking. The licensed service comes with high security and data recovery services. This way, it becomes a lot harder for someone to steal your customers’ data from the database.

The benefits mentioned above and the safety features you get from buying the licensed software/hardware from the genuine/authorised distributors leaves no doubt about the decision one has to make while looking for a long-term business with the technology provider. Take up the business with the authorised distributors for a hurdle-free functioning of your company in the future.

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Shashank Jain

Shashank Jain, founder of good-name, a young and energetic entrepreneur has always been fond of technology. His liking for technology made him go for engineering in computers. During his studies, he learned & worked on different computer languages & OS including HBCD, Linux, etc. He also has a keen interest in ethical hacking.

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