Private label supplement brands are becoming popular in the health, fitness, and wellness industry. This kind of business model not only brings in money, but also minimizes the stress of starting a wellness brand from scratch.
While this is a rather lucrative business venture, it can’t be entered lightly. Before you dive headfirst into making private label supplements, consider these three major facts listed below. They can help you further understand the industry to ensure your business model is sound enough to navigate the industry and beat the competition.
Supplements are a regulated industry.
Every supplement manufacturer and brand should consider that all supplements, even private label supplements, are under regulation. With this being a regulated industry, it’s no surprise that some companies get charged and fined for going against the set rules and regulations for the production, marketing, or distribution of health supplements.
Before the manufacturing process is underway, conduct thorough research with your manufacturing team to understand all the banned ingredients under the law. You can also keep an eye out for these unlawful ingredients with help from third-party tests. The manufacturer you choose should offer these third-party quality assurance services as part of their service to help you fully understand exactly what goes into their product formulation.
It’s not a get-rich-quick scheme.
Over the years, entrepreneurship has been given a golden halo. Suddenly, it looks good, but it also appears extremely easy. Due to the ease of starting a supplements brand, many people get lost in the thought of becoming instant millionaires. They’re lured by the flood of new houses, cars, yachts flaunted by other entrepreneurs on Instagram that they forget about the amount of work, sweat, and tears that go into making a business lucrative.
The internet has created a get rich quick mentality, where everyone is searching for one scheme that brings in lots of money within a short period. Sadly, the private label supplement industry doesn’t guarantee that speed. While it’s true that owning a private label business is probably less stressful than starting a custom supplements brand from scratch, it doesn’t mean you’ll find success in the blink of an eye. When building your company, consider it a long-term investment, and create a befitting long-term success plan. This will involve a lot of time and money, but it is possible in stages.
Supplement manufacturers differ.
Yes, health supplements come in soft gel, capsule, serums, gluten-free, cruelty-free, and vegan forms, but that means they all have the same quality. At first glance, it is hard to differentiate between high-quality supplements and those well below quality, and the level of quality isn’t determined by the location of the private label nutrition producer.
This means that the mere fact that a company is overseas doesn’t mean their product formulation will have the accepted ingredients in their right quantities. Some companies pack their products with low-quality ingredients and fillers to help reduce their production cost. This doesn’t affect them, but you, a private label distributor, respond to a regulated counsel.
When choosing your custom supplement labels manufacturer, do your research to find great options. Read through customer reviews and look at their websites to know what they offer. Look out for FDA regulations certificates, niche certification capabilities, the ability to keep your minimum product quantities low, third-party ingredient testing, research services, etc.
If you’ve been giving the private label industry a thought, be sure to meditate on these and ask yourself some great questions about motives and resources before taking the plunge. Once you plunge right, you’re in for a great ride.